Jason Momoa, the actor from “Game of Thrones” and the upcoming “Justice League” movie is the director of Carhartt’s latest spot.
The ad comes from Momoa’s production company “Pride of Gypsies,” and is the fifth consecutive ad the actor has done for the clothing brand.
The spot (watch it in full below), is narrated by a fictional version of the brand’s founder Hamilton Carhartt, and it looks back at the brand’s history as the clothing of choice for the outdoors.
Momoa previously worked on Carhartt’s spring and fall ads in 2015 and even starred in one of them.
Brian Bennett, vice president of creative for Carhartt said in a statement: “This commercial really pays respect to our heritage and founder, Hamilton Carhartt, who showed us the blueprint for making a worthy product that can take on any world or weather.”
For the ad, designers recreated the different iconic products Carhartt has produced since it was created in 1889, including the World War I service trousers.