The INSIDER Summary:
- Actress Chloë Grace Moretz lent her voice to an animated film called “Red Shoes and the 7 Dwarfs.”
- A billboard for the movie has been criticized for body-shaming.
- The film’s trailer also promotes a body-shaming message.
Actress Chloë Grace Moretz is at the center of a heated controversy this week, after a billboard for her forthcoming animated movie was accused of blatant body-shaming.
“Red Shoes and the 7 Dwarfs” is a new take on the classic Snow White fairytale. The twist is that the lead Snow White character, voiced by Moretz, has magical high heels that allow her to transform from her natural form into into a taller, slimmer body, CNN reported.
A billboard for the film sparked controversy for using the tag line, “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?” The implication that the heavier version of Snow White is not beautiful enraged many on social media.
Unfortunately, the film’s trailer features more of the same body-shaming messaging.
In it, two (of the presumably seven) dwarves arrive inside a cottage through a magical portal. They hear someone approaching the cottage and hide from sight. A tall, slender woman — the lead character voiced by Moretz — enters the cottage in her red high heels and a glittering dress. Next, in a scene that seems a bit suggestive for a children’s movie, the dwarves excitedly watch the woman undress.
But then she removes her magical shoes and transforms into the heavier, shorter version of herself. As soon as the dwarves witness the change in body shape, they appear visibly disgusted, as if they can’t bear to look upon her. It’s a cringe-worthy moment.
Moretz took to Twitter earlier this week to say that she was appalled by the film’s marketing campaign. But she also defended the film, writing, “The actual story is powerful for young women and resonated with me.”
Maybe she’s right — but the film’s trailer doesn’t inspire much confidence in her assertion.
Watch it for yourself right here:
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