Michelle Obama spoke at Apple’s developer’s conference in San Jose on Tuesday, but unless you were one of the lucky people able to attend in person, it wasn’t easy to find out what she had to say.
Apple closed the speech by the former First Lady to the press. A Business Insider reporter who had queued up to attend the speech was pulled out of line by company representatives. A Reuters reporter told Business Insider he wasn’t even allowed into the building where Obama was speaking.
The event also wasn’t live streamed by Apple, in contrast to the company’s two-hour on-stage presentations and product announcements by Apple executives on Monday. Some developers in the audience live tweeted the event and live-streamed it using their phones.
Apple CEO Tim Cook introduced Obama and helped moderate the discussion along with Lisa Jackson, Apple’s Vice President of Environment, Policy and Social Initiatives and the former director of the Environmental Protection Agency under President Obama.
Neither Apple nor representatives for Obama immediately responded to requests for comment. Obama’s representatives also didn’t immediately say whether she was paid for the speech.
Apple typically bars the press from attending most sessions of its developer conference other than the main keynote, since those sessions usually focus on getting programmers up to speed on the new and sometimes hidden features of its operating systems. But it’s unusual for Apple to have a such a non-tech public figure like Obama giving a presentation at the conference.
Obama’s speech came on the second day of Apple’s WWDC event. During the company’s main presentation on Monday, Apple representatives unveiled a new smart speaker called the HomePod, refreshed Mac computers and updates to the company’s iOS and MacOS operating systems.