Rep Marsha Blackburn

Tennessee Congresswoman Martha Blackburn says she wants to give consumers control of their internet experience.

She’s introduced a bill — the “BROWSER Act” — that would require internet users to actively opt in to say yes to any sort of ad tracking or online-data collection.

To read more about why some online ad executives worry this legislation could prove lethal to the industry, click here.

In other news:

10 months ago, Univision bought Gawker in a fire sale, and it’s been messy ever since. Since the deal the company has struggled with indecision, a dysfunctional bureaucracy, and an exodus of top leadership.

Fox is flirting with a new formula for the Trump and post-Roger Ailes era. The network is trying to find its way after the departure of high profile hosts like Bill O’Reilly.

‘I rarely get to see my kids’ — Apple is getting roasted over this ad for its new TV show about making apps. Reviews of the show ‘Planet of the Apps’ have not been kind thus far.

Microsoft’s has announced the released of its most powerful Xbox yet–’Xbox One X’– and it costs $500. The new console could potentially shake up the gaming market. 

Snapchat is looking to service more ad agencies and small advertisers, reports Adweek. The mobile app company plans to unveil details on its Snapchat Certified Partners at the Cannes ad festival next week.

 

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Source: http://www.thisisinsider.com/what-you-need-to-know-in-advertising-today-6-12-2017

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