Thursday marks the tenth anniversary of the first day Apple’s flagship phone went on sale.
The story of the iPhone’s importance to both Apple and society is well-worn at this point. But for as significant as the device was, nostalgia doesn’t carry over in consumer tech the way it does with movies or video games.
Case in point: At last check, the number of iPhone owners in the US using a mode released before 2014 is in the single digits, according to a recent Consumer Intelligence Research Partners survey charted for us by Statista. Meanwhile, a third of those iPhone owners are now using a Plus model, which was only introduced in 2014.
Of course, none of this is terribly surprising — Apple phases every iPhone out eventually, as the newer versions of the iPhone software stop supporting the older devices. But anniversaries like tomorrow are as much a reminder of how quickly tech moves as anything else.